B2B Marketing.
Without the Full-Time Hire.

Strategy, brand, and digital marketing from a Head of Marketing-level consultant. Flexible engagements for B2B businesses that are ready to grow.

A straightforward promise backed by 10+ years of senior in-house and agency experience.

Let's talk See how I work
10+
Years in marketing
B2B & B2C
Cross-sector experience
CMO
Level strategic thinking
Adam Hughes, Marketing Consultant
Adam Hughes Marketing Consultant & Fractional CMO
Who You're Working With

Meet Adam

For more than a decade I've led marketing at Head of Marketing and agency level, building marketing functions from scratch, running multi-channel campaigns, and generating pipeline for B2B technology businesses.

My career has spanned agency roles at Cadence Marketing and BP Solutions, marketing leadership at the UK's largest training provider, and building the entire marketing function at a leading Microsoft partner. I've managed brands, teams, budgets, and everything in between.

More about me Get in touch
What I Do

Flexible marketing support at the level your business needs

From one-off strategy projects to ongoing fractional marketing leadership. Here's how I work with clients.

Most popular

Fractional CMO

A part-time Head of Marketing embedded in your business. Senior marketing leadership, without the full-time salary.

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Marketing Strategy

Audits, go-to-market plans, and annual roadmaps built around your business goals, not vanity metrics.

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Brand & Content

Brand positioning, messaging frameworks, and content strategies that make you memorable and easy to buy from.

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Digital Marketing

LinkedIn Ads, Google Ads, email marketing, and marketing automation, all managed to deliver measurable ROI.

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Why Choose Me

What makes working with me different

01

Senior thinking from day one

You get Head of Marketing-level strategy applied directly to your business, not delegated to someone junior.

02

Direct access to me

No account managers, no handovers. You work with me from the first call to the final deliverable.

03

Commercially minded

Every decision is made with your revenue and growth in mind, not marketing for marketing's sake.

04

B2B tech expertise

Deep experience in the Microsoft partner ecosystem and B2B technology means I understand your market immediately.

05

Small roster, full attention

I work with 3 to 4 clients at a time. Every client gets genuine focus, not a slice of an overstretched team.

06

Flexible to your needs

One-off project or ongoing retainer, I adapt to what your business actually needs, not a rigid retainer structure.

How We Work Together

A package built around what you actually need

No rigid retainers or off-the-shelf solutions. Every engagement is scoped around your business, your goals, and where marketing can make the biggest impact.

One-off Project

Project

A focused engagement with a clear deliverable. Ideal when you have one specific challenge to solve.

  • Marketing or brand audit
  • Go-to-market strategy
  • Messaging & positioning framework
  • Competitor analysis
  • Campaign strategy
Best for: businesses with a clear, defined challenge Build your package
Most flexible
Ongoing Retainer

Growth

Consistent senior marketing support delivered month-to-month. Strategy and execution working together.

  • Monthly marketing strategy
  • Brand & content direction
  • Digital channel management
  • Performance reporting
  • Regular strategy calls
  • Campaign planning & oversight
Best for: businesses ready for consistent growth Build your package
Embedded Leadership

Fractional CMO

A part-time Head of Marketing embedded in your business. Senior leadership without the full-time overhead.

  • Everything in Growth
  • Full marketing leadership
  • Team management & mentoring
  • Board-level reporting
  • Stakeholder communications
  • Hiring & agency management
Best for: scaling businesses that need a marketing leader Build your package
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How It Works

From first call to results, fast

1

Discovery

A conversation to understand your business, your goals, and where marketing can make the biggest impact.

2

Proposal

A clear, jargon-free proposal covering exactly what we'll do, what it costs, and what success looks like.

3

Deliver & Improve

We get to work. Regular check-ins, transparent reporting, and strategy that evolves as your results come in.

Ready to make your marketing work harder?

Get in touch. No commitment, no sales pressure. Just an honest conversation about what's possible for your business.

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