B2B Marketing.
Without the Full-Time Hire.

Hi, I'm Adam. I've spent the last decade leading marketing for B2B businesses, and now I bring that experience straight into companies like yours.

If you're ready to grow, I'd love to hear what you're building.

Let's talk See how I work
10+
Years in marketing
B2B & B2C
Cross-sector experience
CMO
Level strategic thinking
Adam Hughes, Marketing Consultant
Adam Hughes Marketing Consultant & Fractional Support

Hi, I'm Adam 👋

For more than a decade I've led marketing at Head of Marketing and agency level, building marketing functions from scratch, running multi-channel campaigns, and generating pipeline for B2B technology businesses.

My career has spanned agency roles at Cadence Marketing and BP Solutions, marketing leadership at the UK's largest training provider, and building the entire marketing function at a leading Microsoft partner. I've managed brands, teams, budgets, and everything in between.

Let's talk More about me
What I Do

Flexible marketing support at the level your business needs

From one-off strategy projects to ongoing fractional marketing leadership. Here's how I work with clients.

Most popular

Fractional Support

A part-time Head of Marketing embedded in your business. Senior marketing leadership, without the full-time salary.

See how it works →

Marketing Strategy

Audits, go-to-market plans, and annual roadmaps built around your business goals, not vanity metrics.

See how it works →

Brand & Content

Brand positioning, messaging frameworks, and content strategies that make you memorable and easy to buy from.

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Digital Marketing

LinkedIn Ads, Google Ads, email marketing, and marketing automation, all managed to deliver measurable ROI.

See how it works →
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Results you can
hold me to

Real case studies from B2B businesses I've worked with: what we set out to do, what we did, and what it returned.

Explore the case studies Let's talk
Why Choose Me

What makes working with me different

Senior thinking from day one

You get Head of Marketing-level strategy applied directly to your business, not delegated to someone junior.

Direct access to me

No account managers, no handovers. You work with me from the first call to the final deliverable.

Small roster, full attention

I work with 3 to 4 clients at a time. Every client gets genuine focus, not a slice of an overstretched team.

How We Work Together

A package built around what you actually need

No rigid retainers or off-the-shelf solutions. Every engagement is scoped around your business, your goals, and where marketing can make the biggest impact.

One-off Project

Project

A focused engagement with a clear deliverable. Ideal when you have one specific challenge to solve.

  • Marketing or brand audit
  • Go-to-market strategy
  • Messaging & positioning framework
  • Competitor analysis
  • Campaign strategy
Best for: businesses with a clear, defined challenge Let's talk
Most flexible
Ongoing Retainer

Growth

Consistent senior marketing support delivered month-to-month. Strategy and execution working together.

  • Monthly marketing strategy
  • Brand & content direction
  • Digital channel management
  • Performance reporting
  • Regular strategy calls
  • Campaign planning & oversight
Best for: businesses ready for consistent growth Let's talk
Embedded Leadership

Fractional Support

A part-time Head of Marketing embedded in your business. Senior leadership without the full-time overhead.

  • Everything in Growth
  • Full marketing leadership
  • Team management & mentoring
  • Board-level reporting
  • Stakeholder communications
  • Hiring & agency management
Best for: scaling businesses that need a marketing leader Let's talk
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How It Works

From first call to results, fast

1

Discovery

A conversation about your business, your goals, and where marketing can make the biggest impact.

2

Proposal

A jargon-free proposal: what we'll do, what it costs, and what success looks like.

3

Deliver & Improve

We get to work: regular check-ins, honest reporting, and strategy that evolves as results come in.

Ready to make your marketing work harder?

Get in touch. No commitment, no sales pressure. Just an honest conversation about what's possible for your business.

Let's talk See services first