Three calculators for B2B marketers. Each page writes out the formula, so you can cite the method. Figures are in pounds, and nothing you type is sent to a server.
Turn annual revenue and a spend percentage into an annual budget, a monthly budget, and a suggested split across B2B channels.
Open the calculator →Work out customer acquisition cost, how many months that cost takes to pay back, and LTV to CAC when monthly churn is known.
Open the calculator →See stage to stage conversion rates, overall conversion, and the volume each stage needs to hit a customer or revenue target.
Open the calculator →If you want a practical plan for the first 90 days, read the free playbook.
For the homepage audit, read the B2B SaaS Homepage Study 2026 on the research page.