The first 90 days of fractional marketing leadership

A practical operating model for teams that need senior marketing thinking without the full-time hire.

90
Day operating model
3
Phases you can run immediately
15
Minute self-diagnosis worksheet

Download the PDF

Drop in your work email and you can download the playbook on this page as soon as the form goes through.

Instant download. No spam. Built for founder-led B2B tech.

What's inside

  • A 3-phase 90-day model you can run immediately
  • A 15-minute self-diagnosis worksheet
  • Clear signals for Project vs Growth vs Fractional support

Who it's for

Founder-led B2B tech teams that need senior marketing thinking without a full-time hire.

Your details stay with me. They will never be shared with third parties for marketing.

What the first 90 days should actually cover

1

Diagnose

Where marketing sits today, what is working, and what is noise. The worksheet is built to get you there in about 15 minutes.

2

Set the story and path

Positioning, priorities, and the work that should happen next, so the team is not guessing at what "good" looks like.

3

Install the rhythm

The operating cadence a senior marketer would have in place by day 90, including how to choose Project, Growth, or Fractional support.

Before you download

What happens after I submit my email?

The PDF unlocks on this page straight away. There is no drip sequence and no spam. Formspree just notifies me of the request.

Who is this written for?

Founders and small leadership teams in B2B tech who are running marketing themselves, or about to hand it off, and want a senior operating model rather than another generic checklist.

Is this a sales pitch?

No. It is the model I use in the first 90 days of fractional work. If you want to talk after reading it, there is a discovery call on the contact page.

How do I know if I need Project, Growth, or Fractional?

The playbook includes the signals I use with founder-led teams. If you are still unsure after the worksheet, book a discovery call and we can walk through it.

If marketing still sits with you by default

Read the playbook first. If you want a second pair of hands on the diagnosis, book a discovery call and tell me where things feel stuck.