The marketer behind the strategy

10+ years leading marketing at Head of Marketing and agency level. Here's the full story.

Adam Hughes, Marketing Consultant
Adam Hughes Founder, Adam Hughes Marketing

Hi, I'm Adam.

I've spent over a decade leading marketing for technology companies, retail organisations, and now I bring that senior-level thinking directly to the businesses that need it most.

My career has spanned agency roles at Cadence Marketing and BP Solutions, marketing leadership at the UK's largest training provider, and building and leading the entire marketing function at a leading Microsoft partner - before bringing that senior-level thinking directly to businesses across the SME spectrum.

What that's taught me is that most businesses don't have a marketing problem. They have a clarity problem. They're not sure who they're really talking to, what makes them genuinely different, or which channels deserve their time and money.

I work best as a genuine partner to founders and leadership teams: someone who will tell you what you need to hear, not just what you want to hear, and who is as invested in your results as you are.

What I've led

  • Full marketing function builds from the ground up at Head of Marketing level
  • Multi-channel campaigns across paid social, PPC, email, events, and PR
  • Brand development and identity for B2B technology companies
  • Partner marketing programmes with Microsoft
  • Lead generation strategies for enterprise and mid-market sales teams
  • Marketing automation and CRM implementations

How I work

Straightforward, commercially minded, and practical. I don't hide behind jargon or produce strategy decks that go nowhere. Every engagement starts with understanding your business deeply: your customers, your competition, your goals. It ends with marketing that actually moves things forward.

I work with a small number of clients at any one time so I can give each one the focus they deserve.

Let's have a conversation

10+ years building marketing that works

2025 to 2026

Head of Marketing, Leading Microsoft Partner

Led the marketing function for a Microsoft-specialist unified retail technology partner. Built the team, the brand, and the demand generation engine from the ground up. Responsible for brand, content, digital, events, and partner marketing.

2023 to 2025

Marketing Manager, 3t | UK's Largest Training Provider

Developed and executed multi-channel marketing campaigns across core, emerging, and new markets. Led brand development, lead generation, agency management, and a busy events programme. Responsible for content marketing, sales enablement, and monthly performance reporting.

2021 to 2023

Marketing Manager & Executive, Cadence Marketing

Defined and executed go-to-market strategy across multiple digital channels. Led demand generation and retention campaigns, managed sales content and brand collateral, and drove lead generation to support the commercial team.

2017 to 2021

Marketing Executive, Symplectic

Delivered day-to-day marketing activity for a B2B SaaS business serving universities, research organisations, and funders. Planned and executed campaigns, produced marketing collateral, managed web content, coordinated events, and tracked performance against budget.

Ready to work together?

Get in touch and let's explore what's possible for your business.