Marketing Strategy & Audit

A clear, actionable strategy built around your business goals - or an honest audit of what you're doing now and what actually needs to change.

Strategy that's built to be used, not filed away

Most businesses don't have a marketing problem - they have a clarity problem. This engagement gives you a clear picture of where you stand, who you're really competing with, and exactly what to do next.

  • Full marketing audit - channels, messaging, spend, and performance
  • Competitor and market landscape analysis
  • Ideal Customer Profile (ICP) definition and customer insight
  • 12-month marketing roadmap with prioritised actions
  • KPI framework and measurement plan
  • Presentation and walkthrough session included
  • Optional 90-day follow-up review

Ideal for

  • Businesses without a clear marketing plan
  • Companies whose marketing has plateaued
  • New product or market launches
  • Those wanting a senior second opinion

Timeline

3 to 4 weeks from kick-off to delivery.

Good starting point

Many clients start here before moving to a retainer - a low-risk way to get immediate value and test the working relationship.

How a strategy engagement works

1

Kick-off

We align on your goals, challenges, and what a good outcome looks like. I gather context from key people in your business.

2

Research & audit

I review your current marketing activity, audit competitor positioning, and build a clear picture of where you stand in your market.

3

Strategy delivery

You receive a full strategy document with a 12-month roadmap, KPI framework, and channel recommendations - plus a live walkthrough session.


Other ways I can help

Ready to get clarity on your marketing?

Get in touch and we'll talk about your goals, your market, and what a strategy engagement would involve.