Flexible marketing support at the level your business needs

From one-off strategy projects to ongoing fractional leadership. Here's how I work with clients, and what each engagement includes.

Fractional CMO

A part-time marketing leader embedded in your business - all the strategic direction of a Head of Marketing, none of the full-time cost.

  • Own your marketing strategy and quarterly planning
  • Manage your team, agencies, and budget
  • Drive brand, content, digital, and demand generation
  • Report at board level with clear ROI tracking
  • Brand and messaging oversight across all channels
  • Regular strategic reviews - weekly or bi-weekly

Ideal for

  • SMEs with 10 to 100 employees
  • Founders ready to hand off marketing
  • Businesses hitting a growth ceiling
  • Companies scaling into new markets

Commitment

Minimum 3-month retainer. Typically 2 to 4 days/month, flexible to your needs.

What you get

A marketing leader invested in your results - not just delivering hours. Head of Marketing thinking at a fraction of the cost.

Marketing Strategy & Audit

A clear, actionable strategy built around your business goals - or an honest audit of what you're doing now and what actually needs to change.

  • Full marketing audit - channels, messaging, spend, performance
  • Competitor and market landscape analysis
  • Ideal Customer Profile (ICP) definition
  • 12-month marketing roadmap with prioritised actions
  • KPI framework and measurement plan
  • Presentation and walkthrough session included

Ideal for

  • Businesses without a clear marketing plan
  • Companies whose marketing has plateaued
  • New product or market launches
  • Those wanting a second opinion

Timeline

3 to 4 weeks from kick-off to delivery.

Good starting point

Many clients start here before moving to a retainer - a low-risk way to get immediate value and test the working relationship.

Brand & Content Strategy

Clear positioning, a compelling brand story, and a content strategy that builds trust with the right audience over time.

  • Brand positioning and value proposition development
  • Messaging framework for sales, marketing, and leadership
  • Tone of voice guidelines
  • Content strategy and editorial calendar
  • LinkedIn and thought leadership content planning
  • Blog, case study, and email content - optional add-on

Ideal for

  • Businesses struggling to articulate their difference
  • Inconsistent messaging across channels
  • Founders building a personal brand
  • B2B businesses building an inbound content engine

Digital Marketing Management

Hands-on management of your paid and organic digital channels - planned strategically, executed precisely, and reported transparently.

  • LinkedIn Ads and organic LinkedIn strategy
  • Google Ads - Search, Display, Performance Max
  • Meta Ads - Facebook & Instagram
  • Email marketing and automation (HubSpot, Mailchimp, ActiveCampaign)
  • CRM setup and lead nurture sequences
  • SEO strategy and content optimisation

Ideal for

  • Businesses with budget but no strategic oversight
  • Companies unhappy with agency performance
  • B2B businesses wanting to build LinkedIn pipeline

Minimum ad spend

I typically work with businesses investing at least £2,000/month in paid media.

Not sure which service fits?

Get in touch and we'll work out together what would make the biggest difference to your business. No commitment, no sales pressure.